Battle of Trafalgar Essay Example for Free

Skirmish of Trafalgar Essay The Battle of Trafalgar was the most noteworthy fight won by the British against the joined powers of the French and Spanish armadas during the Napoleonic Wars. This fight additionally had critical effect on the idea of route with regards to the Naval Doctrine of War. This fight demonstrated that strategic irregularity could win fights; despite the fact that you may be outmanned and outgunned by your rival you can at present win fights by digressing from the old Naval Doctrine. This fight was a piece of an a lot bigger crusade called the Trafalgar battle which incorporated a few distinct fights that hinted at the last fight at Trafalgar. This battle was a long and convoluted arrangement of armada moves did by the consolidated French and Spanish armadas and the restricting moves of the British Royal Navy during a lot of 1805. These were the zenith of French intends to drive a section through the English Channel, thus accomplish an effective intrusion of the United Kingdom. The plans were amazingly muddled and end up being illogical. A great part of the detail was because of the individual intercession of Napoleon, who was an officer as opposed to a mariner. This was to a great extent since Napoleon neglected to think about the impacts of climate, challenges in correspondence, and the intercession of the Royal Navy. Regardless of restricted triumphs in accomplishing a few components of the arrangement the French administrators couldn't finish the principle goal to execution. The crusade, which occurred more than a great many miles of sea, was set apart by a few maritime commitment, most altogether at the Battle of Trafalgar on 21 October 1805. The maritime teaching at the time directed that the two sides should arrange corresponding to one another in an orderly fashion with the goal that they could take part in fight and carry every one of their weapons to shoulder against the foe. One reason for the advancement of the line of fight was to enable the chief of naval operations to control the armada. On the off chance that all the boats were in line, motioning in fight got conceivable. The line additionally had cautious properties, permitting either side to separate by splitting endlessly in arrangement. In the event that the aggressor decided to proceed with battle their line would be broken also. This sort of fighting permitted each side to take on a conflict and afterward to withdraw whenever to limit the misfortunes to their armada. Anyway with England under danger of attack by Napoleon and his excellent armed force, British Admiral Lord Horatio Nelson expected to guarantee that the British were in charge of the oceans. So as to do this Nelson expected to battle and win an unequivocal fight that would obviously set up Britain’s maritime incomparability. Anyway so as to do this he would need to ensure that the consolidated French and Spanish armadas really stayed in the fight sufficiently long to win a definitive triumph. What Nelson anticipated doing was as opposed to arranging corresponding to the restricting armada, Nelson would take his naval force and charge at the foe and intentionally cut the their fight line in two. This sort of deviation from ordinary maritime fighting regarding route was incredible at that point. Regardless of the hazard to the British armada, Nelson accepted this was the most ideal approach to connect with the foe armada in the forthcoming fight since it had various points of interest. The essential favorable position was this would permit the British to cut portion of the foe armada off, encompass it, and power a battle as far as possible. This is not normal for ordinary commitment where the fight was frequently uncertain because of the way that the two armadas would pull back before a reasonable victor could be seen. The arrangement had three chief preferences. To start with, it would permit the British armada to close with the Franco-Spanish armada as fast as could reasonably be expected, decreasing the opportunity that it is ready to escape without battling. Second, it would rapidly welcome on crowdedness fight by breaking the Franco-Spanish line and actuating a progression of individual boat to-transport battles, in which the British were probably going to win. Nelson realized that the better seamanship, quicker gunnery, and higher assurance of his teams were extraordinary favorable circumstances. Third, it would welcome a conclusive fixation on the back of the Franco-Spanish armada. The boats in the front of the adversary armada would need to turn around to help the back, and this would take quite a while. Moreover, when the Franco-Spanish line had been broken, their boats would be generally helpless to amazing broadsides from the British armada and would set aside a long effort to reposition and bring fire back. The primary downside of this procedure was that cruising the British armada into the joined French and Spanish fight line, the British boats would be completely presented to the foe broadsides without the capacity to bring fire back. So as to diminish the time the armada was presented to this risk Nelson would need to drive the armada straight into the adversary fight line as quick as possible. This was one more takeoff from route rules of maritime fighting. Nelson was additionally very much aware that French and Spanish heavy weapons specialists were not well prepared, nd would likely be enhanced with warriors. These undeveloped men and would experience issues discharging precisely from a moving firearm stage. This was in unmistakable correlation with British heavy armament specialists who were all around bored, and the Royal Marines who were master marksmen. Another bit of leeway that the British armada had was that the foe was cruising over an overwhelming swell, making the boats roll vigorously and compounding these issues. Nelsons plan was surely a bet, however a painstakingly determined one. The fight itself began precisely as Nelson needed it to. The British armada had the option to effectively cut the French and Spanish fight line into equal parts along these lines compelling a nearby quarter’s fight. In spite of the colossal hazard that Nelson was taking his arrangement wound up working. Nelson scored a tremendous triumph against the consolidated French and Spanish armada. He figured out how to catch more than twenty of the foe delivers and caused substantial setbacks against while enduring hardly any losses himself. Sadly during the fight Nelson was penetrated by a black powder rifle ball and kicked the bucket from his injuries before he could see the result of the triumph. Some contend that his misfortune exceeded any increases made by the British Navy. Following the fight, the Royal Navy was never again genuinely tested by the French armada in an enormous scope commitment. Napoleon had just deserted his arrangements of intrusion before the fight and they were rarely restored. This fight immovably settled Britain’s maritime matchless quality over France. As far as route, this fight was extremely critical. The most significant thing is that it demonstrated that adhering to standard navigational methods during a commitment won’t consistently win a fight. The best strategy is to be unusual with the goal that the adversary needs to adjust to what you are doing in this way giving you the strategic preferred position. This is actually what Nelson did in the Battle of Trafalgar and it paid off. He demonstrated that occasionally in fight veering off from the standard of fight route is the best activity, and since the time naval forces the world over have looked to the systems utilized by Nelson. What is being done today is that maritime officers are being taught about maritime history with the goal that they can learn and even utilize these kinds of procedures in the event that they have to in fight. All in all, the Battle of Trafalgar was a defining moment wherein boats would take on maritime conflicts regarding route because of the strategic strangeness utilized by Nelson. This fight has had long haul impacts and even today commandants think back and utilize a portion of similar methodologies utilized. The significance of this fight can't be thought little of in light of the fact that not exclusively was it the defining moment in the Napoleonic Wars for the British regarding building up maritime matchless quality at that point, it was a defining moment in maritime fighting. Route could never be a similar gratitude to one man and one unequivocal fight.

Wheatley Park Hotel Essay Example | Topics and Well Written Essays - 2500 words

Wheatley Park Hotel - Essay Example Discussions with all the partners was stressed to accumulate why the lodging keeps on enduring unremitting misfortunes. The status of the offices and gear utilized in the inn was additionally considered as there were objections that the offices were not very much kept up. The steadfastness of the workers was additionally learned to decide if there was a propensity of carelessness and absence of try among the long serving staff. Different partners counseled incorporated the providers, temporary workers and most essentially the clients whereby the last were urged to transparently remark on their encounter with an uncommon accentuation on significant time-frame customers. From my interviews with the partners and experts in different fields of inn and development business, we have concocted a report that we expectation will turn around the negative pattern as of now winning at Wheatley Park. The abstract is that a generous reinvestment or infusion of assets is required to remodel the overview offices while changing over others into lucrative endeavors. As far as representative relations, a patching up of the tasks and inspiration is required through staff preparing. The lodging approaches likewise should be changed to mirror the normal new position. As a the new CEO, my brief is to guarantee the hotel’s switches its moderate deals and advancement and resume its legitimate spot as a trustworthy, beneficial venture that will recapture and upgrade its previous magnificence in the neighborliness business. Am along these lines obliged to utilize my impressive experience obtained from working at all degrees of the cordiality business at first at Grand Cosmopolitan, London Regency, and of late at the Midlands Court lodging to start a progression of changes as sketched out beneath that will prompt a difference in fortunes at Wheatley Park Hotel. The Wheatley Park is prime a 100 bed lives nation lodging arranged on the edges of Oxford.

Study Reveals Confidence in Math Skills Leads to Better Financial Outcomes - OppLoans

Study Reveals Confidence in Math Skills Leads to Better Financial Outcomes - OppLoans Study Reveals Confidence in Math Skills Leads to Better Financial Outcomes Study Reveals Confidence in Math Skills Leads to Better Financial OutcomesInside Subprime: September 20, 2019By Lindsay FrankelNew research reveals that an understanding of one’s capability when it comes to math skills is key to making the right financial decisions. That means to achieve the best outcomes, an individual must have both numerical ability and confidence in their skills. People who have low confidence but are skilled with numbers or people who lack math skills yet have confidence in their ability fared the worst.  The hypothesis is that those who are confident in their numerical ability are more likely to take control of their finances by thinking through their choices, which leads to better outcomes. The study measured positive financial outcomes with items like not carrying a credit card balance or not having a current payday loan.  Nearly one third of U.S. adults, or about 73 million people, lack the numerical ability to make informed financial decisions. They’re unlikely to be able to recognize that they are trapped in debt because they don’t understand how to calculate interest on the amount they owe. When they make financial decisions, they’re more likely to listen to narratives than facts and be influenced by emotional information.  People who work well with numbers, on the other hand, trust and rely on numerical evidence more when making decisions. When faced with financial choices, they can evaluate the numerical outcomes of their behavior.  Analysis from the study revealed that people who were mismatched in terms of confidence and numerical ability would have to earn significantly more to achieve the same financial outcomes as their highly numeric and confident peers. Those who were both confident and capable reported an average of 82 percent of positive financial outcomes, compared to 78 percent for the group that had good math skills but low confidence. In order for an individual with mismatched confidence and skills to achieve the four percent difference in outcomes, they would need to earn about $94,000 in additional income each year.  To improve numeric confidence and achieve better financial outcomes, researchers suggest practicing math tasks while keeping a positive outlook about your abilities. Self-assess your skills so that you don’t doubt your abilities if you are good at math. And if you find that you struggle with mathematical concepts, ask for help with financial decisions to avoid negative outcomes.  This is especially true when it comes to borrowing money. High-risk forms of borrowing, such as payday loans, can leave you with insurmountable debt if you’re unable to calculate how much you’ll owe after a given period of time. Often, lenders do not communicate interest rates in a way that is easy for borrowers to understand, so ask for clarification when necessary. And because payday loans are risky, look into other alternatives with the help of a financial counselor.  Learn more about pay day loans, scams, and cash advances by checking out our city and state financial guides, including California,   Chicago, Illinois, Florida, and Texas.Visit OppLoans on YouTube | Facebook | Twitter | LinkedIn

Test Tube Thunderstorm Chemistry Demonstration

You can react chemicals to produce what looks like a thunderstorm in a test tube. This is a spectacular chemistry demonstration that is suitable for chemistry class or lab. Safety You must be careful with this demonstration and keep any students away from the setup. It involves corrosive acid, flammable alcohol or acetone, and a slight chance of glassware shattering as a result of the vigorous chemical reaction. The test tube thunderstorm demonstration should only be performed by qualified individuals, wearing full protective gear and using proper safety precautions. Materials 95% alcohol (any type) or acetonesulfuric acidpotassium permanganateglass pipettetest tube Perform the Demonstration Wear gloves, a face shield, and protective clothing. Pour some alcohol or acetone into a test tube.Use a glass pipette to introduce a layer of sulfuric acid below the alcohol or acetone. Avoid any mixing of the two liquids, since the demonstration wont work if too much mixing occurs. Do not handle the test tube beyond this point.Drop a few crystals of potassium permanganate into the test tube.Turn out the lights. The sulfuric acid and the permanganate react to form manganese heptoxide, which explodes when it comes into contact with the alcohol or acetone. The reaction looks a bit like a thunderstorm in a test tube.When the demonstration is concluded, inactivate the reaction by using metal tongs to place the test tube into a large container of water. Be very careful! There is a chance the test tube could shatter.

Essay Racism in the South - 900 Words

Many different groups existed during the Reconstruction era, but the groups disagreed on what was needed to move America forward. Southern white conservatives did not want blacks to own property, have political power, or even have the opportunity to vote in elections. The white Southerners so strongly believed that whites were superior that they worked hard to make sure legal restrictions were in place to prevent the blacks from gaining any type of equality or power. The freed slaves merely wanted the opportunity to continue the â€Å"family-based communal work methods† as opposed to having to accept the individual piecework structure. In addition, the former slaves wanted to be able to continue to live on the land their ancestors had†¦show more content†¦Once ten percent of the population was pardoned, the state could be readmitted to the Union. Congress, however, was in favor of a stricter policy, whereby the states could be readmitted to the Union only when people loyal to their beliefs were put in positions of power instead of privileged Southerners. In addition, Congress believed that blacks were entitled to basic citizenship privileges. After Lincoln’s assassination, Andrew Johnson became president. Both Republicans and Congress ended up siding against Johnson because he favored the emancipation as a way of removing the elite planters from their positions of power. Johnson was not against the ownership of slaves and â€Å"wished that ‘†¦every head of family in the United States had one slave to take the drudgery and menial service off his family’† (410). In addition, his hope was that the restoration would take place quickly and that the only changes would be the abolishment of slavery and the denial of states’ rights to secede. The Republicans became incensed when states passed the Black Codes, legislation that created segregation, discrimination, and violence against blacks. In addition, former slaves were subjected to laws that prevented them from being able to choose their employers. The president was partially responsibleShow MoreRelatedRacism in the South1144 Words   |  5 Pagesthe South, many people owned slaves. In the south, plantations were the most basic unit and the most vital element of the Southern antebellum economy.2 But at the heart of these plantations were the slaves. So vicariously, the slaves of the South were the most vital part of the Southern economy. Slaves, although taken from Africa, were still able to hold onto their religious traditions and beliefs. They would incorporate their traditions into the Christian belief structure that the south hadRead MoreRacism And The New South Essay1343 Words   |  6 Pageslikely to experience racism because of this homogenization pyramid. Which tempts to be divided into different categories where people identify with in their phenotype features. It is found in the article of â€Å"Becoming ‘Hispanic’ in the ‘New South’: Central America immigrants’ racialization experiences in Atlanta, Ga USA† by Robert A. Yarbrough and â€Å"Allà ¡ en Guatemala† by Lucila D. Ek, Ph.D. they can relate to racism that will eventually end up nowhere just something very negative. Racism is a serious issueRead MoreThe Racism Of South Park1441 Words   |  6 Pagesmainstream media adheres to traditional social ideas. South Park uses satire to deconstruct heteronorma tive views on homosexuality. Therefore, homosexuality is accepted more widespread through use of mainstream media. South Park is about four boys and their wild adventures, as they go through elementary school. The main characters are Stan Marsh, Kenny McCormick, Eric Cartman and Kyle Broflovski. In an episode called ‘Big Gay Al’s Big Gay Boat Ride’ South Park is explaining to the audience that we shouldRead More Racism in the south Essay1111 Words   |  5 Pagescom as quot;Belonging to the period before a war, especially the American Civil War.quot;1 In the Antebellum period in the South, many people owned slaves. In the south, plantations were quot;the most basic unit and the most vital element of the Southern antebellum economy.quot;2 But at the heart of these plantations were the slaves. So vicariously, the slaves of the South were the most vital part of the Southern economy. Slaves, although taken from Africa, were still able to hold onto their religiousRead MoreRacism : America And The Deep South1688 Words   |  7 PagesRacism in America and the Deep South The deep south: Georgia; Louisiana; Alabama; Mississippi and South Carolina is a place foreign to many in the Western World. Although, being within the same country, it is clear that the ‘land of cowboys’ couldn’t be more different than the beaches of California and the skyscrapers of New York. However, it is easily one of the places in which property and land can be bought cheapest. This can be traced back hundreds of years to when the slave market was firstRead MoreRacism And Poverty : South Africa1640 Words   |  7 PagesSince it’s foundation, South Africa has faced significant issues with racism and poverty. From the times of colonialism, to the era of apartheid, South Africans have been segregated in discriminatory contexts that have left a large proportion of the population living in desperate conditions. This segregation by race and socioeconomic status still exists today and is extremely prevalent in modern South African society. Townships that a re prone to violence and extreme poverty surround every major cityRead MoreRacism And The South And Police Brutality1378 Words   |  6 PagesRacism is prejudice plus power (influence, status and authority). It exists in many different forms and in almost every facade of society; from subtle discrimination in everyday life and scandals in politics, to occurrences like lynching’s in the South and Police Brutality. Racism is complicated, systemic and institutional as described by researchers; (Jones, 1997): personal, which may be considered the same as prejudice (Allport, 1958); institutional, involving a set of environmental conditionsRead MoreSexism, Racism and Stereotypes in South Park2128 Words   |  9 PagesShivam Aggarwal Research Paper Professor Aimee Sands Rhetoric B SEXISM, RACISM AND STEREOTYPES IN SOUTH PARK Racial Stereotyping, racism, gender stereotyping and sexism are some of the strengths of South Park. This TV show was created with a purpose to make racism and sexism funny and acceptable. South Park is a television show that was created by Trey Parker and Matt Stone. It circumvents the lives of 4 boys namely Eric Cartmen, Kenny McCormick, Stan Marsh andRead MoreRacism : Nelson Mandela, Former President Of South Africa1523 Words   |  7 PagesPresident of South Africa, once said, â€Å"No one is born hating another person because of the color of his skin, his background, or his religion. People learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite† (Nelson Mandela Museum). Racism has been at the forefront of debates since the Nineteenth century and has spread throughout the United States, creating outrage, violence, and political reform. Racism has been theRead MoreRacism Is Funny, By Co Creator Of South Park, And The Simpsons Essay2038 Words   |  9 PagesReligion is Funny.† This line once said by co-creator of South Park Matt Stone has caused so much controversy ov er the years about how we treat other cultures and religions that it has emerged to become a number one topic. Even though religion has been around for many year’s people still take their beliefs very seriously. Media has even start making fun of religions by making jokes about the systems of beliefs of a religion and the people that follow those religions based on the negative stereotypes

Free Othello Essay The Disintegration of Othello - 590 Words

The Disintegration of Othello nbsp; nbsp;nbsp; Shakespeares Othello is a play with unique characters. One such character is the one for which Shakespeare names his play. In the play, Othello disintegrates from a confident leader to a homicidal murderer. Linguistic changes throughout the play attest to this theory. nbsp; In the opening scenes, Shakespeare portrays Othello as a noble character. When Brabantio seeks vengeance (for stealing his daughter) on Othello, Othello expresses his actions will tongue out his [Brabantios] complaints (1.2.21). Thus he shows his calmness against the verbal slander of Brabantio. Throughout this scene, Othello remains calm and confident. Moreover, he humbly tells the story of his†¦show more content†¦Othello continues in this matter until the Temptation scene in 3.3. nbsp; He begins this scene in the same manner but Iagos words transform him into a monster. At first, he simply doubts his wifes fidelity. He asks Iago to observe Desdemonas actions (3.3.274). Then Othello goes to his wife. Although he seems ill, his speech does not express his change. But the next time Othello meets Iago, Othello has a different character. He begins using the animal imagery Iago used throughout the play (3.3.407). In addition, he calls her a lewd minx (3.3.533). As the play progresses, he begins using this animal imagery more often. nbsp; In addition, Shakespeare adds exclamation marks after many of Othellos words. Before this point, few exclamation marks marked the text. Thus the reader might assume the excitement in Othellos voice. An actor would surely make note of these exclamation marks. The calm Othello has begun his descent into a raging Othello. nbsp; Furthermore, he calls on black vengeance, from the hollow hell (3.3.500)! He continues exclaiming, O, blood, blood, blood (3.3.505)! Othello is in a fury. Also, he begins using imagery of the devil in places such as 3.3.536 and 3.4.45. nbsp; In 3.4 he begins talking in riddles. He accuses Desdemona of having a liberal hand (3.4.50). Here he is suggesting she gives her hand away too liberally. Later in this scene, he lies to her, making a fantastical story about the origins of theShow MoreRelatedEssay about Redemption and Damnation in Measure for Measure and Othello2596 Words   |  11 PagesRedemption and Damnation in Measure for Measure and Othello      Ã‚  Ã‚   Measure for Measure and Othello are closely related. There is a thesis-antithesis bond between these two plays. Much more than just sharing a trait or a source, the two constitute a paired study of the processes of redemption and damnation.    Measure for Measure counterbalances Othello. Looking at the text of each play, one finds parallel and contrasting circumstances and characteristics that would incline one to interpret

The Science of Shopping free essay sample

9/26/2011 The Science of Shopping Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store. From the second that you pull into the Wal-Mart parking lot you are already faced with an important decision, which part of the store you want to enter. The entrance on the left positions you by the groceries, while the right entrance places you by the home goods and school supplies. We will write a custom essay sample on The Science of Shopping or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wal-Mart utilizes a few different types of layouts, the main layout is a racetrack layout, which provides major aisles that loop around the store and guides customer traffic around different departments within the store. The grocery section of the Wal-Mart, which is on the left and takes up about a third of the store, has a grid layout. The Middle of the store is where Wal-Mart positioned its fashion and jewelry section. While this section fits within the overall race track layout of the store, the fashion/jewelry section has its own free form store layout. The electronics section is strategically located in the back middle of the store, since it is Wal-Marts most profitable section and it makes sure that their consumers have to navigate through the whole store and potentially browse other departments on their way to the electronics. The toy section of the store is sandwiched between the kitchen and home goods and the lawn garden, in hopes that children shopping with their parents will be able to wonder off to the toy section while they shop for home goods. At the front of the store is where they locate their checkout counters and other types of impulse buy items, such as â€Å"As seen on TV† items. While going to Wal-Mart might sometimes seem overwhelming, Wal-Mart does a good job of using visualizing techniques to attract customers to certain areas. Wal-Mart does a particularly good job of highlighting their merchandise. Wal-Mart uses big florescent lights to eliminate the store, as well as using skylights in its stores to make shiny objects even shinier. Along with using the lighting to set the mood, Wal-Mart also uses warm and cool colors to promote a very positive and peaceful mood. Another thing I noticed while I was observing Wal-Mart was that they do not play any music throughout the store. To promote their environment and help keep customer attention, Wal-Mart employees carry walkie-talkies to communicate with each other, because they found out that customers thought the use of intercoms was a distraction. Another thing I noticed about Wal-Mart was that there is no distinct scent in their stores. The sole purpose of a retail store is to try to get the customer to spend as much money as possible, and Wal-Mart is no different. Wal-Mart does an excellent job of using different types of merchandising presentation techniques in their store. At Wal-Mart they use many different types of fixtures to display their merchandise. In Wal-Marts grocery department, they primarily use gondolas to sell their merchandise, where as in the fashion and apparel section they used rounders, four-way racks, and strait racks. Another technique Wal-Mart utilizes is their wall space through the use of vertical merchandising. Since Wal-Mart’s slogan is â€Å"Save Money. Live Better,† they also use tonnage merchandising to enhance and reinforce their pricing image. Wal-Mart not only takes advantage of their merchandising techniques, but they also utilize their feature areas. The feature areas at Wal-Mart are the grocery section, home goods, electronics, fashion/jewelry, lawn garden, auto, and toys. In all of these feature areas, Wal-Mart uses freestanding displays to attract their customers and draw them into that section. Another thing Wal-Mart uses is many of their departments are cash wraps. Most of these cash wraps tended to be things like batteries, gum, candy, and soda. With Wal-Mart being such a large store, many departments also have their own checkout counters that allow customers who are only looking for certain items to be able to get in and out. Wal-Mart also uses end caps on almost every aisle in the store. These end caps are usually impulse buy items that are offering special promotional prices. Another thing that Wal-Mart does is that it shelves their items based on frequency. The most popular items or the items that most consumers buy will be located in the beginning of the aisle and at eye level, while other infrequent items are placed lower on the shelves and more towards the end of the aisle. To accurately keep track of what items need to be restocked or what items are selling the best, Wal-Mart uses a planogram. The planogram they use utilizes SKU’s and will allow for employees to figure out exactly where everything goes and when it needs to be restocked. With Wal-Mart being the leader in retail stores, it is obvious that they must be doing something right. While I was unable to figure out the profitability of space, I was able to find out that their grocery section is the least profitable and that their electronics section is the most profitable. While Wal-Mart is very successful in almost everything they do, there are some areas where they could improve. One area they could improve on is their checkout counters. Even though Wal-Mart has what seems like an endless row of checkout lines, not all of them are in service at once. I noticed that almost every checkout aisle had at least three people waiting in line. With the more people waiting in line, the longer it takes to check out. I noticed that the average checkout time at Wal-Mart was about five minutes per person. Another drawback of the checkout counters is the location of the twenty items or less speedy check out. These were located by only one of the exit doors, and if you parked by the other exit you would either have to wait in one of the other lines or walk all the way across the store to get to your exit after you checked out. Overall, I feel that Wal-Mart does an excellent job of creating an atmosphere that would want to keep their customers coming back. Everyday thousands of customers walk through Wal-Mart’s doors for the sole purpose of buying merchandise, but how do they keep them coming back? For this assignment I decided to do a store analysis of the retail giant Wal-Mart to get a better understand of what they do best. To begin with I evaluated the store layout and design. Then I explained the visual merchandising techniques used that Wal-Mart uses. Finally I discussed the problems and recommendations that I have for Wal-Mart. After performing the store analysis, it became apparent that Wal-Mart has spent a lot of time and effort on keeping customers satisfied and providing an excellent shopping atmosphere.